deliciouslyorkshire | Events | Focus Group

Focus Group

29/11/2009

The Regional Food Group is continuing to run a series of very competitively priced, innovative product and packaging research groups for the benefit of our members, an ideal opportunity for your company to gain valuable consumer feedback.

Who can use focus groups?

Producers, retailers and hospitality trade can all take advantage of our focus groups, reaping numerous benefits from doing so.

- Make sure your brand, packaging & design are as appealing to consumers as they should be, helping you to sell more. – Understand consumers views of your range/recipe/menu/price/planned new products, take the risk out of changes. – Help your marketing stand out: get consumer feedback on your marketing materials/words you use/menu and sales/menu promotions, get your message across effectively. – Understand what your brand/location/shop front say to people and how they could be improved upon and enhanced.

What you get

- Up to 10 questions put to each of two groups – Feedback of the results, and their implications for your business in a research report – A telephone consultation with the researcher – DVD of your 2 × 15 minute discussions

Additional services

Increase the depth of your research with pre-group food diaries or post-group product tasting, these additional services are available for 150 GBP + VAT.

The consumers that make up our panels are split into 2 groups of differing economic and professional status.

When?

Sessions are taking place on the following dates: – 26th March 2009 – 28th May 2009 – 29th July 2009 – 30th September 2009 – 25th November 2009

For further information, prices or to book your place contact Sarah on 07875 017174 or e-mail .(JavaScript must be enabled to view this email address)

See More Events