Get Set To Grow Workshops

While there is no doubt these are difficult times for some businesses, one North Yorkshire company has embarked on a makeover, added to its product range and increased its firepower - and is already reaping the rewards.

Malton’s SLOEgin-producing company SLOEmotion has undergone an innovative re-branding of its products and now has a fresh new look to its labels, which clearly depict sprigs of sloe berries on a white background, with colour-coded branding to denote the liqueur base.

Managing Director Jonathan Curtoys says “After extensive market research, we decided to introduce a brighter colour scheme to our labels and to colour code our product lines - the gin-based products have a purple label, the whisky-based products have gold labels and the vodka-based products have red labelling.  We’ve put a greater emphasis on our brand name ‘SLOEmotion’ giving us easier shelf recognition and an increase in brand awareness.”
http://www.sloemotion.com