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Tesco helping customers to find their Local producers and enjoy the taste of their Local products
26/01/2010
The ‘Enjoy the taste of…’ campaign highlights the many wonderful Local and Regional food and drink producers that line Tesco shelves. Shelf talkers designed to inform customers about the household names and small speciality producers who supply Tesco with over 4,000 products, will be at the shelf edge to help shoppers find and learn something about their food from the area.
Caroline Bartrop Tesco Regional Marketing Manager for the North and East of England region says, “We recognise the importance of buying locally to ensure freshness and quality and we’re proud to work together with local communities and regional suppliers to bring customers a wide range of quality Local and Regional products. Customers may be surprised to find out how many of the groceries in their basket are made just up the road!”
The campaign allows customers to enjoy the taste of their county, and those nearby a little better, and discover the elements that make each supplier so unique. Customers may be surprised to find out that their favourite hot rotisserie chickens are reared on farms in County Durham and Yorkshire.
Customers will also find out more about the family firms that supply Tesco, from the famous Yorkshire Blue cheese supplied by the Bell family at Shepherd’s Purse, who produced Yorkshire’s first blue cheese to the Potter family from Thirsk who supply all Tesco stores in Yorkshire with a range of free range eggs.
Caroline Bartrop, Tesco Regional Marketing Manager for North and East of England region continues, “Customers will enjoy finding out about the people behind the products, the history and traditions and the stories of how the very best of this region’s culinary larder has evolved.”
The shelf edge labels will highlight the map of the county and country, the location of the supplier, and also the local flag to help make the products from producers easily identifiable by customers – encouraging them to support their local suppliers.
For further information please contact Caroline Bartrop on 07702 385363 or email at .(JavaScript must be enabled to view this email address)
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Use the local sourcing directory to find producers from across the Yorkshire region. The directory will help you to find fresh, local food and places to dine out.
Use the local sourcing directory to find producers from across the Yorkshire region. The directory will help you to find fresh, local ingredients for your recipes.
Use the local sourcing directory to find places to stay while enjoying the region. Yorkshire is the ideal base from which to visit a whole host of different attractions.